Dirrectbuy at Granite drive, Rocklin charges $6000 for its membership which if not paid in full will be charged an interest rate of 17% on the leftover amount. They make false claim that you save 30 to 70% on furniture and on average you save atleast 30 to 40%. This was found to be totally false statement to mislead innocent and ignorant customers like us.
The presentation is a very good example of high pressure sales tactics with rapid overdose of information tailored to convince an honest and unsuspecting buyer to part with his hard earn money and then be eft in lurch trying hard to recover his losses.
The trick of directbuy, Granite Dr, Rocklin, is to convinces you that you will save tens of thousand on your periodic upgrades but is pretty convinced itself to take its pound of flesh even before you could see a catalouge. The question is why dont they take half of the savings that you make?? I am sure that any would be more than happy to save 30% on all purchases and not mind directbuy also making a profit of 30%.
The Truth is that would never get them to reach a figure of $6000 per customer. Once you sign, you are stuck with it. Though some were in small print its written that you can cancel your membership in first three days, you will never know it as it wont be told or talked about at any moment during the misleading presentation or the deceiving signing of contract. By the time you come to know the facts its past three days and too late for an ordnary person to get his money back. But if many people feel the same its easy to get together and ensure that the directbuy at Rocklin pays back to its customers with the 17% interest. You can judge the magnitude of misinformation by reading the testimonials on their web site claiming a saving of SEVENTY THOUSAND in four months!!! The lady at an average saving of 35% would have spent at least TWO HUNDRED HOUSAND on her credit card or cash from the bank. Its left to your imagination the truth of such testimonials. My experience has been that the catalogue costs do look to be 40% to 50% cheaper than suggested retail price. But you need to know that once approximately 28% of handling and freight is added, the difference is only 22%. In purchasing furniture, if you do not finance and pay the entire cost by credit card or check, you get 20% discount at most furniture stores and in addition they give a very good aftersales service. This leave 2% saving with no home delivery. At directbuy once you have paid and past three days of membership, you have to do every thing yourself in a hope to recover your lost money.
Monetary Loss: $6000.